Thursday, December 16, 2010

"mirror on the wall ..who is fairest of all"?

The fairness cream market is flourishing in India, a country that represents a unique amalgamation of social, religious, and cultural stigmas and stereotypes. 
 on one of the Indian channels...I heard an advertisement ..saying"fair skin people are liked and loved by all..improve yourself by our product"
We are all born with a certain skin color and texture as per our genes or the race we come from..but to my mind I had seen people has a certain liking towards lighter skin ..as compared to darker one..thou.I have never taken a fancy to lighter skin ..as the lighter skin people are ugly too...it all depends on you facial features and grace to carry yourself....
Hailing from India..where a common person thinks "fair is beautiful " something which stands apart actually is nothing but a myth..which creates a problem in society when a girl has to be married!!
If we see around us ..in India the majority of people has a wheatish complexion even thou they claim themselves to be fair with different features as per the states...
there is lot of competition in india among a fair and dark skin females..for no apparent reason..studying in the university I had noticed girls trying to improve their complexion by using all weird things and sometimes ending up with an acne problem getting a  skin lighter but  ugly looking...all guys wanted to go for light skin girls as their girlfriends...I have been seeing this since I came to this earth how much importance is given to lighter skin...

 (before N after)
 

I never had any problem as per color or anything else..thought myself to be very fortunate otherwise it was difficult to exist in this competition..(just kidding)..but always thought about those girls who had no confidence as the Indian society is so biased...as per skin color...
We had a maid in India ..whose daughter was very fair ...she was a teenager in those days...and everyone had a fancy towards her  for skin color..saying "she looks like princesses"thou I found her facial features very ugly ...and the girl I am talking had so much attitude..didn't listen to anyone..was put on pedestal for no reason!!
 This  is so gender biased and if there is a girl on the way with a dark skin ,I mean its pathetic for kid..even if parents are good and lovable but the whole company  kills the confidence..
and when she is rejected by people on basis of her color..its like kicking out somebody for no reason!!

Obama's triumph proved that any child can dream of becoming president, regardless of skin color. We in America may have reaffirmed the notion that the color of a person's skin shouldn't matter. But for many people across Asia, the color of skin matters a lot. In recent years, "skin whitening" has become a huge industry in countries like China, Korea, Japan, and India...

light skin is deemed more beautiful, in both men and women. Indian actors and actress almost always have milky white skin, or use lots of makeup to made to look lighter. Actress Bipasha Basu who has darker skin than most other Indian actresses, has been made to look lighter through makeup and her pictures are airbrushed for the same purpose....
Skin color has been given undue importance  for a long time. Some people argue may be in jest that because of the British rule in India, Indians developed this admiration for the white skin There are also references in Indian literature glorifying the white skin and where the image of a fair flawless skin is construed as a key factor for a person to look good! every girl wants to be sucessful  bollywood star ..and thinks a key to this is a fair and flawless skin..
which is a myth!

15 comments:

AS said...

you forgot to mention now the indian men too use a log of things to look fair. There are a lot of products for the men too. Its a craze. There is no sound basis of it. Its a malady, the thoughts of men/women are not rationale. And you know what, after marriage many men would even regret marrying a women of fair colour, if she is not up to his expectation. But that would have been too late a learning. But then life teaches. Some wait for life to kick them in the ass to wake up. Let it be so.

Amrit said...

I was always told - lighter color is better. Men also want to be lighter. It is not right but....

hamaarethoughts.com said...

@AS..very well said!

hamaarethoughts.com said...

@A..But..what??

Amrit said...

But we are not able to change ourselves. We are trapped in our preconceived notions.

hamaarethoughts.com said...

@A..yes..or maybe we like to see what I our EYES like:)

Amrit said...

@Herman,

It is interesting I am debating on two posts on exact same subject. (D also wrote on exact same subject today). I can use the argument that I gave her.

My eyes like Bipasha Basu and she is not fair. Deepika is not very fair either but a lot eyes like to see her.

Sometimes our eyes like dark girls but we don't want to admit because people would think we find those girls pretty not because of face.
We are changing but not fast enough.

dr.antony said...

Once I happened to see a film shooting.I saw the actors getting painted with a rose color all over with something like a paint brush.

The whites want to get a tanned skin.Most white girls go after the blacks.And we,on the other hand are obsessed with the idea of a fair skin.Partly it is the propaganda of the companies,and partly the psyche.

Unknown said...

described very nicely,people generally race for external beauty which is not forever ,not for the internal/spiritual beauty which is forever.

Bikram said...

The thing is do all these things work...

it has done no good ot me :)

Raj - Only name sake !! said...

Anything natural looks beautiful :)

These creams will add very less value , and original is always good.

hamaarethoughts.com said...

@DR..Anthony..okay..dusky kinda complexion looks good.. depends on features too..Rekha was so beautiful being Dark...Waheeda rehman..such a graceful person..smita patil..dark yet beautiful..
Halle berry..such a good looking person Academy award winner...
Danzel Washington Gr8 Actor ...Wills Smith... gr8 actor again..
many have made a mark...
we should get away from this stereo type myths!!

@Rahul..Yes..very well said!!

@raj ..loads or makeup and tons of jwelery is nothing but a joke...beauty doesnt require all this..
All natural..lets get into mineral makeup now light and more natural..
ha haaa haa..(kidding)

FashionPhD said...

I thought this whole obsession with fair skin specially in India was fading away with actresses like bipasha but you see kajol and deepika who are obviously dusky (and so damn pretty) endorsing these whitening creams. Its pretty sad. Also every new make up product has some lightening or whitening factor in it.
If u actually do some research on this the chemicals they use to lighten ur skin in these products (creams, compact powders) are really harmful.

Writing Buddha said...

uff.. wat sud I say now.. Even I dream to have a girlfriend with a fair complexion.

hamaarethoughts.com said...

@classy and fabulous...yes..I agree but the its like obsession for fair skin ,,,every other person wants to fair!

@Abhilash..at least you are honest in your opinion!